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Car Colour Considerations

Colour is such a subjective thing – we all have our own personal likes and dislikes, but there are a few things that re worth bearing in mind when you choose a car, as its colour could affect the re-sale value, depending on how you sell it.

At Sell Your Car to Jack we don’t discriminate on colour – we look at the quality of the car, its service history, age and mileage, amongst other things. But it’s interesting know what the most and least popular car colours are, and maybe what it reveals about your personality!

Popular and unpopular choices

It probably comes as no surprise to know that the most popular colours are grey, black, and white – in that order. In fact, these colours accounted for early 60% of all new cars registered in 2018. Cars in these colours tend to hold their value better as they have a broader appeal when it comes to re-selling them.

On the other end of the spectrum, the three most unpopular car colours are beige, purple and gold – accounting for less than 1% of car sales in the UK.

What does your colour car say about you?

Angela Wright, an expert in colour psychology, has her own thoughts on an individual’s choice of car colour. She thinks that people who chose black cars are confident and not trying to impress anyone; those who choose grey are cautious and want to blend in; while those who choose white are hard to please and like everything to be clean and in its place.


A typical car will depreciate by an average of 33.1% in the first three years. Interestingly, yellow ones often hold onto their value the best, with a depreciation rate of just 27%, while a gold one will depreciate by 37.1%. Yellow cars probably have the least depreciation as they’re less common which drives up their demand and maintains their value. However, they tend to take longer to sell – it typically takes 36 days to sell a car, while the sale of a yellow car takes an additional 5 days on average.

Sell Your Car to Jack

Who wants to wait 36 days to sell their car?! Most people want it sold quickly, so they can get on with buying their next car or investing the funds elsewhere. At Sell Your Car to Jack we offer free, no obligation valuations within 24 hours and immediate payment into your bank account. We also offer the best prices and have a 5-star review rating on Trustpilot. So, what are you waiting for – contact Sell Your Car 2 Jack today!

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